Craig R McWilliams
CEO
Placement Agent for Alternative and Direct Investments / Wealth Manager
Founded on Principle.
Built on Institutional Trust.
Connecting institutional investors to carefully selected investment opportunities.
Profor Securities, LLC is an SEC-registered, FINRA-member broker-dealer that specializes in capital raising for asset managers and private companies. For over 20 years, we have connected high-quality opportunities with a global network of sophisticated institutional investors.
Profor sits at the intersection of a global investor network and a carefully selected universe of alternative investment managers and private companies — ready to guide managers and investors alike through the institutional capital-raising process.
Our Services
How We Help Managers and Companies
Capital Raising
We assist investment managers and private companies in raising capital from institutional investors globally through private placements and targeted fundraising efforts. We introduce carefully selected opportunities to:
- Family Offices
- Registered Investment Advisors (RIAs)
- Endowments and Foundations
- Corporate and Public Pension Plans
- Funds of Funds and Multi-Manager Platforms
- Sovereign Wealth Funds, Insurance Companies, and other Institutional Platforms
Our approach is flexible — from highly targeted introductions to broader distribution.
Strategic Advisory
Beyond capital raising, we provide strategic advice to help managers and companies position their offerings effectively and improve fundraising outcomes:
- Fundraising strategy and timing
- Investment messaging and positioning
- Advice on investor presentations and marketing materials
- Targeted investor selection and market positioning
- Real-time feedback informed by decades of institutional marketing experience and market insight
Our Approach
More Than Investor Access
Successful capital raising requires more than investor access. It demands credibility, precise positioning, trusted relationships, and a process that inspires confidence among investors. At Profor Securities, we work closely with managers and companies to refine their story, engage the right investors, and help build lasting institutional partnerships.
Why Profor
What Sets Our Platform Apart
01 Proven Experience
Over 20 years of helping managers and companies navigate the institutional capital-raising process.
02 Global Relationships
Established relationships with allocators across North America, Europe, the Middle East, and Asia.
03 Entrepreneurial Platform
Senior professionals with independent brands operating within the infrastructure of a regulated broker-dealer.
04 Institutional Expertise
Insight into how sophisticated investors evaluate opportunities and allocate capital.
Our Team
A Platform of Senior Capital-Raising Professionals
25+ Registered Representatives
Our platform includes more than 25 experienced registered representatives, many operating under their own established professional brands while leveraging Profor’s regulated broker-dealer infrastructure.
Deep Global Relationships
Most team members bring over 20 years of institutional capital-raising expertise and maintain deep, long-standing relationships with investors worldwide — including family offices, pension plans, endowments, funds of funds, and sovereign wealth funds across North America, Europe, the Middle East, and Asia.
Get in Touch
Let’s Begin the Conversation
For Managers, Companies & Institutional Investors
Whether you are raising capital or seeking carefully selected investment opportunities, let’s discuss how Profor can help.
Profor Securities, LLC
800 Westchester Ave, Suite N-641, Rye Brook, NY 10573